Skip to navigation, content

Research & Publications

Research & Publications is a growing collection of case studies, presentations, research reports and other resources focusing on product development, R&D, and innovation management.  These concise reports provide practitioner insights, company examples, benchmarks and thought-leading viewpoints. 

MRT's FastTrack is the leading network of industry practitioners responsible for new product development, technology development, and business development from all industries. Access to the full content of the following articles is for members of Management Roundtable FastTrack. Memberships are offered to individuals on an annual basis for just $495.  For more information on joining FastTrack click here.

To see all the material available in this knowledge repository, use the search engine, click on focus topic, or see our most recent updates below.

Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification: Audio Session Locked

Research | Posted: 2007-04-27

Related Links: Audio | Transcript (26 pages) | Slides (51 slides)As firms begin to add structure to the front end of innovation, it has become increasingly clear that opportunity discovery – finding the so-called “white space” – is vital to sustaining success. In this audio-session, Geoff Waite and Simon Karger of Sagentia outline five fundamental areas to explore to find potential opportunities: 1) unmet customer needs, 2) future trend analysis, 3) market bases of competition, 4) business value chain disruption & exploitation, and 5) brand design. The presenters describe how to channel creative energies where there is real value by using a set of tools for identifying, quantifying and validating opportunities in each of these five areas. They also discuss how to increase the likelihood of genuine breakthroughs while reducing the number of great ideas that go nowhere, ensuring market success and maximum return on investment. (13 pages)

Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification: Transcript Locked

Research | Posted: 2007-04-27

Transcript for the audio session "Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification – Presentation," April 18, 2007.

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation - Audio File Locked

Research | Posted: 2007-04-27

Audio file (mp3) for the session "Open Innovation Networks: Creating and Managing an Ecosystem for Innovation," April 11, 2007.

Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification: Presentation Locked

Research | Posted: 2007-04-27

Presentation slides for the audio session "Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification," 4/18/07.

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation: Audio Session Summary Locked

Research | Posted: 2007-04-20

Related Links: Audio | Transcript (24 pages) | Slides(42 slides) In this audio session, Mike Docherty, CEO of Venture2, provides an understanding of the role of innovation networks within open innovation. Docherty introduces a framework for creating and managing networks and offers insights on partnering for success. He defines five major types of innovation networks: peer-to-peer networks, supply-chain networks, internal networks, “feeder” networks (where a larger, centralized entity leverages external partners in a coordinated development effort) as well as less formal – but targeted – events and forums. He recommends designing networks with high-level strategic goals in mind and then balancing structure with the need to be flexible and adaptable, while allowing the networks to evolve over time. Open innovation, emphasizes Docherty, allows developers to look for intersections between unmet consumer needs, enabling technologies, and marketplace opportunities. Innovation networks are a way to increase the speed and frequency of identifying those intersections. (12 pages)

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation - Presentation Locked

Research | Posted: 2007-04-20

Presentation Slides for the audio session "Open Innovation Networks: Creating and Managing an Ecosystem for Innovation"4/11/07.

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation - Transcript Locked

Research | Posted: 2007-04-20

Transcript for the audio session, "Open Innovation Networks: Creating and Managing an Ecosystem for Innovation," 4/11/07.

Assessing Technology Readiness and Maturity - Audio File Locked

Research | Posted: 2007-04-18

Audio file for the audio session, "Assessing Technology Readiness and Maturity," March 21, 2007.

Negotiating and Initiating a Partnership for Co-Innovation in China Locked

Research | Posted: 2007-04-13

A presentation by Lothar Katz, Leadership Crossroads In this slide presentation, Lothar Katz provides an overview of the background information necessary for negotiating co-innovation partnerships in China. Katz divides the phases of the negotiation into preparation, relationship building, information gathering, bargaining and decision-making, and agreement and closure. He covers the cultural cues and expectations that enable successful negotiations and discusses the bargaining tactics Western firms must expect from their Chinese partners. The presenter discusses, especially, the differing communication styles of Western and Chinese negotiators. Katz also provides helpful references to other resources. (67 pages)

Co-Development Across Cultures: A Process for Opportunity Identification and Associated Metrics Locked

Research | Posted: 2007-04-05

A Presentation by Masongo Moukwa, Vice President, Global Technology, Reichhold This slide presentation gives an overview of how Reichhold, a supplier of a wide range of resins to the composite and coating industries, developed a process to identify and assess technologies and products to fill its pipeline of opportunities and bring them to commercialization. Reviewing its past experience of transferring technology and products from other organizations, Reichhold developed a suite of metrics to ensure that new opportunities were properly identified and screened and that new technologies and products were integrated within company capabilities. This presentation examined cases of technology transfer from Reichhold’s parent company and detailed the metrics deployed. (29 pages)

Page 1 2 3 4 5 6 7 8 9 10 ... 52