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Research

Note: FastTrack Members have access to the following Management Roundtable research documents.  Find out more about FastTrack membership options

Bridging Expectation and Reality When Co-Developing Products in China Locked

Research | Posted: 2007-05-11

An Interview with Alan Paau, Ph. D.Dr. Paau is vice-chancellor for technology transfer and economic development at Cornell University and Executive Director of the Cornell Center for Technology, Enterprise and Commercialization. In this interview, he provides an overview of lessons learned from his experience in working with Chinese development partners to commercialize technology. Paau advises Western firms partnering with Chinese companies not to confine their interactions to the upper management team alone. He recommends creating a hands-on presence at every organizational level of the company with which you are working. He also suggests that the greater the degree of regulation to which an industry is subject, or the higher the initial set-up costs, the safer the collaboration is likely to be in terms of IP protection in China. Paau also emphasizes the advisability of registering contracts with China’s authorities. (5 pages)

Merck’s Collaboration with WuXi PharmaTech, Shanghai Locked

Research | Posted: 2007-05-04

A presentation by David M. Stout, Ph.D., Director, Global Basic & Pre-clinical Sourcing, Merck Research LaboratoriesThe pharmaceutical industry is renowned for the complexity of its development process, its risky projects, and its low-yield product pipeline. With increasing pressures on the industry, many of the so-called “Big Pharma” firms have decided that they can’t afford not to outsource non-core activities. One example is Merck & Co., Inc., which has forged a mutually successful partnership with China-based WuXi PharmaTech, a Contract Research Organization with less than ten years in the field. This presentation details the development of Merck’s partnership with a supporting Chinese firm and how that relationship slowly evolved to greater degrees of trust and commitment. It first presents an overview of the drug discovery process and provides a rationale for outsourcing in general – and outsourcing to China in particular. The presentation discusses the business criteria used to assess partners and then recounts the case history of the projects Merck has engaged in with WuXi. Recently, these projects have included FTEs dedicated to Merck and the development of a site dedicated to Merck projects at WuXi’s Shanghai location.(21 pages)

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation - Audio File Locked

Research | Posted: 2007-04-27

Audio file (mp3) for the session "Open Innovation Networks: Creating and Managing an Ecosystem for Innovation," April 11, 2007.

Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification: Presentation Locked

Research | Posted: 2007-04-27

Presentation slides for the audio session "Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification," 4/18/07.

Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification: Transcript Locked

Research | Posted: 2007-04-27

Transcript for the audio session "Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification – Presentation," April 18, 2007.

Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification: Audio Session Locked

Research | Posted: 2007-04-27

Related Links: Audio | Transcript (26 pages) | Slides (51 slides)As firms begin to add structure to the front end of innovation, it has become increasingly clear that opportunity discovery – finding the so-called “white space” – is vital to sustaining success. In this audio-session, Geoff Waite and Simon Karger of Sagentia outline five fundamental areas to explore to find potential opportunities: 1) unmet customer needs, 2) future trend analysis, 3) market bases of competition, 4) business value chain disruption & exploitation, and 5) brand design. The presenters describe how to channel creative energies where there is real value by using a set of tools for identifying, quantifying and validating opportunities in each of these five areas. They also discuss how to increase the likelihood of genuine breakthroughs while reducing the number of great ideas that go nowhere, ensuring market success and maximum return on investment. (13 pages)

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation: Audio Session Summary Locked

Research | Posted: 2007-04-20

Related Links: Audio | Transcript (24 pages) | Slides(42 slides) In this audio session, Mike Docherty, CEO of Venture2, provides an understanding of the role of innovation networks within open innovation. Docherty introduces a framework for creating and managing networks and offers insights on partnering for success. He defines five major types of innovation networks: peer-to-peer networks, supply-chain networks, internal networks, “feeder” networks (where a larger, centralized entity leverages external partners in a coordinated development effort) as well as less formal – but targeted – events and forums. He recommends designing networks with high-level strategic goals in mind and then balancing structure with the need to be flexible and adaptable, while allowing the networks to evolve over time. Open innovation, emphasizes Docherty, allows developers to look for intersections between unmet consumer needs, enabling technologies, and marketplace opportunities. Innovation networks are a way to increase the speed and frequency of identifying those intersections. (12 pages)

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation - Presentation Locked

Research | Posted: 2007-04-20

Presentation Slides for the audio session "Open Innovation Networks: Creating and Managing an Ecosystem for Innovation"4/11/07.

Open Innovation Networks: Creating and Managing an Ecosystem for Innovation - Transcript Locked

Research | Posted: 2007-04-20

Transcript for the audio session, "Open Innovation Networks: Creating and Managing an Ecosystem for Innovation," 4/11/07.

Assessing Technology Readiness and Maturity - Audio File Locked

Research | Posted: 2007-04-18

Audio file for the audio session, "Assessing Technology Readiness and Maturity," March 21, 2007.

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