Skip to navigation, content

Applying Virtual Customer Methods: VOC Insights from M.I.T.

Overview

The Virtual Customer Initiative (VCI) at M.I.T. is aimed at developing and testing cutting-edge concepts and techniques to improve the speed, accuracy and usability of customer input in product development.  The Initiative focuses on Web-based approaches, developing the basic science of techniques to elicit customer input that can be applied across industries and sectors.  This report is a summary of an audio session with Dr. John Hauser, leader of the Virtual Customer Initiative and Head of the Marketing Group at the M.I.T. Sloan School of Management.  Dr. Hauser addressed what is now available and what is on the horizon for virtual Voice of the Customer (VOC) methods.
(7 pages)

You have attempted to access an area of the Management Roundtable site that requires you to be signed in or to have a different level of access.

Please log in with your email address and password below. If you are not a member, you may join Management Roundtable for additional benefits.

Forgotten your password? Click here to request your password

SPECIAL NO-RISK OFFER

Now you can try FastTrack for yourself. For just $89, you can access everything on FastTrack for 6 weeks. At the end of your introductory membership, you can renew your membership for a full year at the regular rate of $495 per year. If you're not 100% satisfied with your membership, simply contact us to receive a full refund!
 

OPTION 1

OPTION 2

$495

OPTION 3

Registered UserRegistered UserNot ready to commit yet? Become a registered user of Fast Track for free. Every month we make exclusive Fast Track articles available to our registered users.

 

 


 

 

How to access this article

Already a member?

Purchase access online:

To purchase access by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)