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Focus and Fluidity: Product Development and the Art of Innovation

Overview

Successful companies aspire to more then just getting to market quickly: a focus on users and an emphasis on enlightened trial and error can help realize the higher goal of a compelling and sustainable future. A world leader in innovation, IDEO has a multitude of lessons to share in the user-centered design of products, services, and environments. In this presentation, IDEO’s Craig Sampson showed how companies and individuals can be more creative, more innovative, and more effective in both their work and the realization of their innovation goals.  He also explored the methodologies of user-focused design, brainstorming, rapid prototyping, and cross-pollination to show how they have made the critical difference in a wide variety of IDEO projects.  Andrew Burroughs, Sr. Engineer, IDEO, also contributes a case study illustrating how the use of prototyping throughout the development process enables teams to identify needs, delight users, and inspire alignment and support by all project stakeholders.
(23 pages)

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