Skip to navigation, content

Focus and Fluidity: Product Development and the Art of Innovation


Successful companies aspire to more then just getting to market quickly: a focus on users and an emphasis on enlightened trial and error can help realize the higher goal of a compelling and sustainable future. A world leader in innovation, IDEO has a multitude of lessons to share in the user-centered design of products, services, and environments. In this presentation, IDEO’s Craig Sampson showed how companies and individuals can be more creative, more innovative, and more effective in both their work and the realization of their innovation goals.  He also explored the methodologies of user-focused design, brainstorming, rapid prototyping, and cross-pollination to show how they have made the critical difference in a wide variety of IDEO projects.  Andrew Burroughs, Sr. Engineer, IDEO, also contributes a case study illustrating how the use of prototyping throughout the development process enables teams to identify needs, delight users, and inspire alignment and support by all project stakeholders.
(23 pages)

You have attempted to access an area of the Management Roundtable site that requires you to be signed in or to have a different level of access.

Please log in with your email address and password below. If you are not a member, you may join Management Roundtable for additional benefits.

Forgotten your password? Click here to request your password


Now you can try FastTrack for yourself. For just $89, you can access everything on FastTrack for 6 weeks. At the end of your introductory membership, you can renew your membership for a full year at the regular rate of $495 per year. If you're not 100% satisfied with your membership, simply contact us to receive a full refund!





Registered UserRegistered UserNot ready to commit yet? Become a registered user of Fast Track for free. Every month we make exclusive Fast Track articles available to our registered users.





How to access this article

Already a member?

To purchase access by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

You may also be interested in:

  1. Special Report on Open Innovation Practices

    Publication | Posted: 2008-08-01