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Applying Product Platform Concepts to Services Businesses

Overview

Professor Marc Meyer’s work focuses on how technology architectures can be managed strategically across a corporation’s business units, with a particular emphasis on the development of next generation products and services.  In this interview, Professor Meyer discusses how the concept of product families and product platforms apply equally well to service as to manufacturing businesses.  Meyer presents a three-tiered model for new product and service development which links market segments, product platforms and core competencies.  Meyer suggests that these three areas are frequently treated as completely separate processes, while in a platform-based product or service development process, they are linked.  Meyer discusses this linkage, presents a precise definition of product and service platforms, and comments on the role of measurement in service industries.
(7 pages)

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