Skip to navigation, content

Applying Product Platform Concepts to Services Businesses


Professor Marc Meyer’s work focuses on how technology architectures can be managed strategically across a corporation’s business units, with a particular emphasis on the development of next generation products and services.  In this interview, Professor Meyer discusses how the concept of product families and product platforms apply equally well to service as to manufacturing businesses.  Meyer presents a three-tiered model for new product and service development which links market segments, product platforms and core competencies.  Meyer suggests that these three areas are frequently treated as completely separate processes, while in a platform-based product or service development process, they are linked.  Meyer discusses this linkage, presents a precise definition of product and service platforms, and comments on the role of measurement in service industries.
(7 pages)

You have attempted to access an area of the Management Roundtable site that requires you to be signed in or to have a different level of access.

Please log in with your email address and password below. If you are not a member, you may join Management Roundtable for additional benefits.

Forgotten your password? Click here to request your password


Now you can try FastTrack for yourself. For just $89, you can access everything on FastTrack for 6 weeks. At the end of your introductory membership, you can renew your membership for a full year at the regular rate of $495 per year. If you're not 100% satisfied with your membership, simply contact us to receive a full refund!





Registered UserRegistered UserNot ready to commit yet? Become a registered user of Fast Track for free. Every month we make exclusive Fast Track articles available to our registered users.





How to access this article

Already a member?

To purchase access by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

You may also be interested in:

  1. Special Report on Open Innovation Practices

    Publication | Posted: 2008-08-01