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Reassessing the Fundamentals of Measurement: Report From a 2007 Metrics Conference


Management Roundtable's twelfth annual conference on Product Development Metrics began on November 5, 2007 in Chicago and focused on two themes: Increasing Return on Innovation and Achieving Organic Growth. This summary report of the conference proceedings emphasizes the areas where speakers saw a need to question some of the fundamental assumptions around metrics. Keynote speak Larry Keeley, for instance, cited a 96 percent failure rate for innovation projects. For Keeley, this sobering statistic suggests that the degree of effectiveness of innovation initiatives is largely unknown in most companies. Keeley and other speakers offered some counterintuitive suggestions for companies confronted by the challenge of applying metrics to innovation. Case studies from such firms as Rockwell Collins, Intel, Kimberly-Clark, Tellabs, DJO, and MEDRAD demonstrated how a range of companies in several different industries met the challenge of measuring innovation, with a special emphasis on tying metrics to overall strategy.
(6 pages)

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