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Achieving Speed in New Product Development:  Transcript of Audio Session

Overview

In this transcript of a member’s-only audio session, Lawrie Cunningham (Black & Decker) and Preston Smith (New Product Dynamics) discuss a broad range of issues related to product development speed including: the role of decision-making in fast cycle time; the advantages of co-located teams and the pitfalls of outsourcing product development; critical trade-offs between time, cost and quality; enabling technologies for fast cycle-time; a ‘first-to-market’ vs. a ‘fast-follower’ strategy; and the requirements of highly regulated and highly complex product development environments.
(18 pages)

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