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Co-Development Gone Wrong: Case Study Shows Common Mistakes in Product Development Partnerships

In a recent case study, John Avellanet, President of Cerulean Associates, LLC, discusses six mistakes that can derail a co-development effort. Avellanet presents the case of a biotechnology and medical device company he calls "Cerberus Technologies Limited" (CTL, a pseudonym). The case study shows how assumptions derived from functional specialties cloud judgments related to bigger picture issues. He also shows how bad decisions made as a result of financial and time pressures tend to build on themselves ? leading to even worse decisions.

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